Graphic designing is one profession that is part of everything we see.
Designers work on the websites you visit, the ads you see, the movies you watch, your games, and every single product you buy. Graphic design entails creating visual content to communicate information or messages to the audience, and it is used for creating logos, designing books, advertising, etc.
Graphic design is an excellent career for people who are creative and enjoy art and technology. Almost every industry needs designers, so graphic designers have many opportunities to take on a range of new and exciting projects.
FUTURE SCOPES FOR A CAREER IN GRAPHIC DESIGN
- Graphic designers can work in several fields of work and study, including the fine arts (theatre, film, dance, and others), business, marketing, communications, engineering etc.
- The demand for good graphic designers will grow exponentially with more companies expanding their digital presence and the development of design tools.
- Graphic designers have an important role in creating the entire look and feel of a company through logos. So both government and private companies are looking for graphic designers to hire for this purpose.
- Companies hire graphic designers for package designing of products where they can impact sales by analysing branding and consumer behavioural psychology.
- Graphic illustrators are highly sought after as brands seek custom illustration work for their digital media. They also make illustrations for commercial and editorial purposes.
- Graphic designers can also work in big data, where they need to understand how to work with large data sets and make that information digestible for people who aren’t data scientists.
- Graphic Designers have many transferable skills, which can help them to move to related professions, such as UX/UI design or web development.
SKILLS REQUIRED TO STUDY GRAPHIC DESIGN
- Creativity
- Visualisation
- Knowledge of software
- Knowledge of programming languages
- Time management
- Ability to work with detail
- Good interpersonal skills
- Ability to work under strict deadlines
- Good sense of colour
- Typography
- Ability to work for hours
- Skill in visual design
CAREERS IN GRAPHIC DESIGN
- Flash Animator
- Layout Designer
- UI Designer
- Graphic Designer
- Web Developer
- SEO Consultant (an expert in search engine optimization)
- Content Management System specialist
- Multimedia Artist/Animator
- Art Director
- Industrial/Product Designer
- Film and Video Editor
- Creative Director
- Drafter (Architecture and Engineering)
- Marketing Manager
ELIGIBILITY TO DO A DEGREE IN GRAPHIC DESIGN
Aspirants who have cleared their 10+2 from any stream (Science/ Commerce/ Arts) can pursue a Graphic Design course at the graduation level
ENTRANCE EXAMINATIONS
- NID – DAT ( National Institute of Design – Design Aptitude Test)
NID Design Aptitude Test (DAT) is a national-level entrance exam through which aspirants are shortlisted for admission to UG and PG Design courses offered by the prestigious National Institute of Design (NID) campuses.
- Pearl Academy Entrance Exam
Admission to Pearl Academy is conducted through the Pearl Academy entrance exam. Pearl Academy offer admission to students in design, fashion, media and business programmes
- IIAD (Indian Institute of Art and Design) Entrance exam
Indian Institute of Art and Design (IIAD) will conduct the IIAD entrance exam for admission
- TDV( The Design Village) Entrance Exam
The entrance test conducted for The Design Village Admission in UG programmes
- AIEED ( All India Entrance Examination for Design )
AIEED or All India Entrance Examination for Design is a national-level entrance exam conducted by ARCH Academy of Design for admissions to Undergraduate and Postgraduate programs in Design.
TOP COLLEGES/UNIVERSITIES IN INDIA AND ABROAD TO STUDY GRAPHIC DESIGN
- Michigan State University, US
- University of Leeds, England
- University of Boston, US
- National Institute of Design, Ahmadabad
- IIFA Lancaster International Campus, India
- MIT Institute of Design, India
- Srishti Institute of Art, Design & Technology, India
- MIT Art, Design, Technology University, India
- Arch College of Design and Business, India
- Srajan College of Design, India
FAMOUS PEOPLE CONNECTED WITH GRAPHIC DESIGN
Paul Rand
Paul Rand is a famous American art director and graphic designer. He is best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC and NeXT.
Ruth Ansel
American graphic designer Ruth Ansel was the art director of The New York Times Magazine, House & Garden, Vanity Fair and Vogue. She is the first woman to hold these positions.
TOP INSTITUTIONS WHICH EMPLOY PEOPLE IN THIS FIELD
- Graphic Design Inc.
- Designer Graphics
- IKEA
- Vistaprint Inc.
- Decathlon Group
- Deloitte
- Accenture
- EY (Ernest & Young)
